Pride is part of Hockey Is for Everyone, a joint NHL and NHLPA initiative celebrating diversity and inclusion in hockey. Hockey is for Everyone uses the game of hockey and the League’s global influence to drive positive social change and foster more inclusive communities. We have a vibrant and thriving 2SLGBTQIA+ community in Vancouver, and we strive for everyone to feel welcome, safe and seen by Canucks Sports & Entertainment. We are committed to making a valuable impact by working with community organizations to amplify, educate, celebrate and inspire our fans.

In our 2021.22 season, were honoured to work with Swedish artist, Hermine ‘Mio’ Linzie, to create this year’s limited-edition Pride jersey. After worn by players in warmup, each jersey was auctioned in support of You Can Play. 10% of sales from the Pride merch collection including mugs, hoodies, tees, pucks, and stickers were also donated to You Can Play.

In addition, a $10,000 donation on behalf of the Canucks for Kids Fund was given to both Rainbow Refugee, a chosen beneficiary from the Vancouver Pride Society, and QMUNITY. Both QMUNITY and Rainbow Refugee are local non-profit organizations based in Vancouver that support and assist 2SLGBTQIA+ people and their allies.